How much should your boss know about you?
By José Luis Penarredonda, 26 March 2018
We’re all being graded every day. The expensive
plane tickets I bought recently have already popped up in
my credit score. The fact that I've stopped jogging every
morning has been noted by my fitness app - and, if it were
connected with an insurance company, this change might
push up my premiums. [...]. And, yes, my desirability and
efficiency as a worker is also up for evaluation and can be
given a number.
HR departments are crunching increasing volumes
of data to measure employees in a more granular way.
From software that records every keystroke, or the ‘smart’
coffee machines that will only give you a hot drink if you
tap it with your work ID badge there are more opportunities
than ever for bosses to measure behaviour. Some analysts
think this industry could be worth more than $1 billion by
2022.
One big aim of data collection is to make
“predictions about how long an'employee will stay, and it
may influence hiring, firing, or retention of people" [...].
One problem with this approach is that it’s blind to
some of the non-quantifiable aspects of work. Some of the
subtler things I do in order to be a better writer, for
instance, are not quantifiable: having a drink with someone
who tells me a great story, or imagining a piece on my
commute. None of these things would show up in my ‘job
score'. “A lot of the qualitative aspects of work are being
written out,” says Moore, “because if you can’t measure
them, they don't exist”.
The dilemma of data
There are several good business reasons to collect
data on employees - from doing better risk management to
examining if social behaviours in the workplace can lead to
gender discrimination. “Companies fundamentally don't
understand how people interact and collaborate at work,”
says Ben Waber, president and CEO of Humanyze, an
American company which gathers and analyses data about
the workplace. He says that he can show them.
Humanyze gathers data from two sources. The
first is the metadata from employees’ communications:
their email, phone or corporate messaging service [...].
The second area is data gathered from gadgets like
Bluetooth infrared sensors which detect how many people
are working in one particular part of an office and how they
move around. They also use 'supercharged' ID badges
that, as Waber says, are beefed up with "microphones
which don't record what you say, but do voice-processing
in real time.” This allows measurement of the proportion of
time you speak, or how often people interrupt you.
After six weeks of research, the employer gets a
'big picture’ of the problem it wants to solve, based on the
analysed data. If the aim, for instance, is to boost sales,
they can analyse what their best salespeople do that
others don’t.
Waber sees it as “a lens of very large work issues,
like diversity, inclusion, workload assessment, workspace planning, or regulatory risk”. His business case is that
these tools will help companies save millions of dollars and
even years of time [...].
(Abridged from http://www.bbc.com)