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Facebook Announces Its Third Pillar “Graph Search” That Gives You Answers, Not Links Like Google
DREW OLANOFF JOSH CONSTINE, COLLEEN TAYLOR, INGRID LUNDEN
Tuesday, January 15th, 2013

    Today at Facebook’s press event, Mark Zuckerberg, CEO of Facebook, announced its latest product, called Graph Search.
    Zuckerberg made it very clear that this is not web search, but completely different.
    He explained the difference between web search and Graph Search. “Web search is designed to take any open-ended query and give
you links that might have answers.” Linking things together based on things that you’re interested in is a “very hard technical problem,”
according to Zuckerberg.
    Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.” For
example, you could ask Graph Search “Who are my friends that live in San Francisco?” Zuckerberg says that Graph Search is in “very early beta.” People, photos, places and interests are the focus for the first iteration of the product.
    Facebook Graph Search is completely personalized. Tom Stocky of the search team explains he gets unique results for a search of “friends who like Star Wars and Harry Potter.” Then, “If anyone else does this search they get a completely different set of results. C  someone had the same set of friends as me, the results would be different [because we have different relationships with our friends].”
    You can also use Graph Search for recruiting. Stocky says if he was looking for people to join the team at Facebook, he could search for NASA Ames employees who are friends with people at Facebook. “If I wanted to reach out and recruit them, I could see who their friends are at Facebook. To refine them I can look for people who wrote they are “founders.”
    Photos is another big part of Graph Search. Results are sorted by engagement so you see the ones with the most likes and comments at the top. For example, Lars Rasmussen, Facebook engineer, searched for “photos of my friends taken at National Parks.” He got a  gorgeous page of photos from Yosemite, Machu Pichu, and other parks.

(Adapted from http://techcrunch.com/2013/01/15/facebook-announces-its-third-pillar-graph-search/)