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          The boldfaced item is synonymous with the expression  in parentheses in  
    
    
                    
        
            
    
        
        
        
        
        
        
        
      
                
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          The question “What should leaders demand of their  people,  if not innovation?” (lines 56-57) implies that
    
    
                    
        
            
    
        
        
        
        
        
        
        
      
                
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          In terms of reference,  
    
    
                    
        
            
    
        
        
        
        
        
        
        
      
                
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          In the fragments “…this will inspire people to come up with  new ideas that will revolutionize the long-term strategic  and financial prospects of the company.” (lines 19-22) and  “…customers can’t rely on what they’re going to get.” (lines  52-53),  “come up with” and “rely on” could be replaced in  the text with,  respectively, 
    
    
                    
        
            
    
        
        
        
        
        
        
        
      
                
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          In “…only a limited number of people in any company  really needs to be innovative.” (lines 34-35),  the fragment “really needs to be” transmits the idea of
    
    
                    
        
            
    
        
        
        
        
        
        
        
      


 
          